“I want to help people, but I don’t want to come across as too salesy.”
Sound familiar?
As a Christian author, you write with purpose. You believe your message matters. You’ve poured your heart and prayers into your book because you know it can help someone.
But when it’s time to share your book with the world, that confidence can quickly turn into hesitation.
You don’t want to sound pushy.
You don’t want to self-promote.
You just want to be faithful.
So how do you pitch your Christian book without sounding too salesy?
Let’s walk through a few gentle, intentional ways to pitch your Christian book without losing your authenticity.
1. Start With the Heart
Before you talk about what your book is about, talk about why it matters. Who were you thinking about when you wrote it? Who is hurting, searching, or waiting for an answer?
What burden were you carrying? What story stirred in your soul?
That’s what your readers will connect with—your heart, not just your headline.
2. Use Testimony, Not a Tagline
Instead of saying something like:
“My book helps Christian moms feel less overwhelmed.”
Try something like:
“I remember when I was buried in diapers and doubts, wondering if I’d ever feel like myself again. That season led me to write this devotional—for moms like me who need grace, not guilt.”
Your story doesn’t need to be dramatic. It just needs to be real. That’s what builds trust.
3. Invite, Don’t Impress
You don’t have to prove your book is the best on the market. You just have to show that it can serve someone right where they are.
Try:
“If you’ve been walking through ___, I’d love to share something that encouraged me.”
You’re not promoting a product. You’re opening a door to meaningful conversation.
Let Your Purpose Shine More Than Your Pitch
Here’s a simple pitch you can use as a starting point:
“Hi, my name is [Your Name], and I’ve written a book that’s very close to my heart. It’s called [Book Title], and it’s for [your specific audience: e.g., ‘Christians navigating grief,’ or ‘women seeking spiritual renewal’]. I wrote it because [brief, sincere origin story: what stirred your heart, what pain you saw, or what message you felt called to share].
My hope is that it offers [what transformation or takeaway it delivers—comfort, encouragement, guidance].
I’m looking for the right readers who need this message right now. If that’s you—or someone you know—I’d love to connect and hear what you think. For me, this is more about the conversation and less about the sale.”
Why This Works
- It builds a relationship rather than pressure.
- It listens inwardly (your heart) and outwardly (their needs).
- It’s a baby step—not a sales push, but a faithful offering.
When you lead with love, you don’t have to worry about sounding salesy. You’re not selling—you’re serving.
“For God gave us a spirit not of fear but of power and love and self-control.” – 2 Timothy 1:7 (ESV)
Let’s Encourage Each Other
What’s one way God has used your writing to bless or encourage someone lately? I’d love to hear about it. Drop it in the comments below or send me a message.
