“Each of you should use whatever gift you have received to serve others, as faithful stewards of God’s grace in its various forms.” — 1 Peter 4:10 (NIV)
Standing out as a Christian writer in today’s crowded world can feel overwhelming. With so much content competing for attention, how do you get readers to notice your message—let alone buy your book?
The secret: serve first, sell later.
Instead of focusing on book sales, focus on building meaningful relationships through content that serves, encourages, and reflects Christ. In this post, I’ll share three effective Christian author marketing tips, which will teach you how to build trust with readers.
Why Serving First Matters
Before someone buys your book, they need to trust you. They need to know that your message comes from a place of authenticity and shared faith. You need to know how to build trust with readers. Trust-building should be the foundation of your marketing strategy.
Your audience isn’t just looking for another devotional or Christian resource. They’re looking for a voice of hope, someone who understands their struggles and points them to truth.
By serving generously through your content, you create space for connection. You offer value without asking for anything in return. And in that space, trust begins to grow.
The Power of Faith-Based Content Marketing
Faith-based content marketing isn’t about slick sales tactics. It’s about ministry. Every devotional, video, blog post, or social media caption is an opportunity to speak life and share God’s truth. It’s also an opportunity to plant a seed in any nonbelievers who may read your content.
Here are a few simple, effective ways to begin:
1. Write Devotionals
Share short devotionals tied to the themes in your book. A weekly reflection on topics like trust, fear, or purpose can deeply impact your readers. These devotionals will highlight your writing.
2. Record Encouraging Videos
You don’t need fancy equipment. A 1–2-minute video recorded on your phone can go a long way. Share a Scripture that’s encouraged you or a quick takeaway from your book. Post it on Instagram, YouTube, or LinkedIn. Let your audience hear your voice and see your heart.
3. Publish Blog Posts
Blog posts are a great way to speak directly to your readers’ challenges. Think about what your audience is facing right now, and offer biblical encouragement. A post titled “Finding Joy in Uncertain Times” or “How to Trust God When Life Feels Chaotic” can draw people in and lead them naturally toward your book or ministry.
If you don’t know what challenges your audience is facing, ask them. Create a poll on social media, or send an email to your subscribers.
How to Build Trust with Readers Over Time
Trust isn’t built in one post, it’s built in consistency. When you show up regularly with valuable, faith-filled content, your audience begins to see you as a trusted voice. They’ll keep coming back for your heart and message, and eventally start sharing your content.
Each piece of content—no matter how small—is an opportunity to reflect Christ and build connection. Post stories, scriptures, or reflections that align with your calling. Over time, your audience will see you as someone they trust, not just an author with a book to sell. That’s what makes Christian author marketing tips different from the world’s approach. You’re not promoting yourself; you’re lifting up what God has placed in your heart to share.
Why “Sell Later” Still Works
When readers trust you, buying your book becomes a natural next step. You aren’t sounding too “salesy”. In fact, readers aren’t being sold to at all. They’re being invited deeper into a message that’s already touched them. They’re more likely to leave reviews, recommend your book, or follow your ministry long-term.
Final Encouragement
Start small. Be faithful. Share what God gives you and trust that your service will bear fruit.
Marketing doesn’t have to feel manipulative or overwhelming. With the right perspective, it becomes an extension of your ministry. So serve first. Build trust. And let your message shine for His glory.
Your Turn
What’s one way you’re serving your readers through content? Share in the comments!
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