As a Christian author trying to grow your platform, connect with readers, or promote your books and message, there’s one tool you shouldn’t overlook: a newsletter.
Algorithms are constantly changing, and social media trends are over before you know it. But email marketing for Christian authors offers a direct, reliable way to communicate with your audience. Whether you’re writing devotionals, clean fiction, Bible studies, or nonfiction with a faith-based message, your email list can be one of your most valuable assets.
Why Christian Authors Need a Newsletter
Here are four reasons every Christian writer should build an email list:
1. You Own Your Audience
Unlike social media platforms where your posts may be buried or hidden by the algorithm, an author newsletter lands directly in your readers’ inboxes. It’s one of the most effective ways to make sure your words get seen, especially by the people who care about your work.
2. You Can Share Your Faith Freely
On your email list, you’re free to share faith-based writing without restriction. You can include Scripture, prayer requests, devotionals, or personal testimonies that align with your message and ministry.
3. You Build a Real Connection with Readers
A newsletter helps you do more than sell books. It helps you connect with readers, encourage them, and invite them into your writing journey. For Christian authors, this is part of the calling: not just writing, but ministering through words.
4. You Strengthen Your Author Platform
Publishers and agents often look at the size of your email list when considering your book proposal. Even if you’re self-publishing, a healthy list helps with Christian book marketing and launch planning.
What to Write in Your Author Newsletter
One of the most common questions I get from Christian authors is, “What should I write?” Here are newsletter content ideas for Christian writers that build trust and keep your readers engaged:
- A short devotional inspired by your book, blog, or Scripture you’re studying
- Book recommendations that reflect your values and niche
- Behind-the-scenes updates from your writing life or publishing process
- Prayer requests or answered prayers (and invite your subscribers to share theirs)
- Launch announcements or special offers for your books and products
Keep it simple, authentic, and consistent. Even one email a month can make a difference when it comes to nurturing your readers.
A Word of Encouragement for Christian Writers
The Apostle Paul reminds us in Colossians 4:6:
“Let your conversation be always full of grace, seasoned with salt, so that you may know how to answer everyone.” (NIV)
Let your newsletter reflect this kind of grace-filled communication. Whether you’re writing to ten people or ten thousand, your words have power and purpose.
Ready to start your author newsletter?
If you’re not sure where to begin, start by choosing a simple platform (I love Kit!), and invite your readers to join your list. Then, commit to sending a short, meaningful email each month.
Building your list may feel slow at first, but over time, it becomes one of the strongest foundations of your Christian writing ministry.
Scared to hit “Send” on your author newsletter?
You’re not alone. Many Christian writers worry about sending emails that don’t sound polished, professional, or on-brand. You want to encourage your readers, not distract them with awkward wording or missed typos.
That’s where I come in.
As a proofreader who works with Christian authors and content creators, I help you confidently share your message without the fear of making a mistake. Whether it’s your welcome sequence, monthly newsletter, or a devotional email, I’ll help you get it ready to send with clarity, grace, and excellence.
Contact me today so we can make sure your message reaches hearts—not the spam folder.
Want more faith-based writing tips?
Subscribe to my monthly newsletter for tips on writing, editing, and staying faith-focused as a Christian author.
More to read: